Pivot

 Me, in the early days of my passion for makeup doing makeup for my high school's theatre department

Me, in the early days of my passion for makeup doing makeup for my high school's theatre department

I don’t know if you’ve ever felt as though you were floating through life, doing what you were supposed to do but not what you wanted to do, but I have. I was a high achieving and intelligent young person, but always had issues applying myself if I wasn’t passionate about something. In the family I come from, you graduated high school, went to college, then got a traditional job that offered a 401k and good insurance and allowed you to do the things you want to do.

While I was in college, I did a number of internships, with the final one being at a really cool PR firm. The people I worked with were nice, it was a really fun office environment, and yet I still didn’t love it. And I only had to do it two days a week, let alone 9-5 Monday-Friday.

It was around this time that I started a job at Macy’s in the cosmetics department as a way to make some spending money. I LOVED going to this job. The people I worked with were nice and I got to indulge in one of my passions, makeup. What I didn’t realize at the time was that I had found what lit me up inside. Once I started working with makeup, I realized that it was what I wanted to spend my time doing. Before working at Macy’s, I didn’t know that freelance makeup artists existed. I knew that there were artists that worked at counters but didn’t realize there was anything else you could do. Some of the other girls I worked with there freelanced on the side and it opened my eyes to the possibilities of working in makeup.

From there, I broke the news to my parents that I was moving home to try to become a makeup artist, packed all of my stuff up, and drove myself and my dog, Bruce, the 8 hours back home to my mom’s house. Basically none of my friends lived at home at the time, so I had a lot of time to myself on my hands. And I spent this time really hitting the pavement and getting myself out there and trying to create a portfolio and book clients. I bought my website domain, built a website (that if I could see today I’m sure I would cringe), and started marketing myself to clients. I did as many TFP photoshoots as I possibly could. TFP stands for “trade for print” or shoots that everyone does for free to collaborate and share the final images for portfolio use. Slowly, I started to build a reputation for myself and create a portfolio to show off my work.

 Me, living my actual dreams cuddling a bunch of puppies in Santorini.

Me, living my actual dreams cuddling a bunch of puppies in Santorini.

I have since gone back to school and got my esthetics license and built a successful bridal makeup and hair business. But recently I’ve felt that there was something more that I wanted to be able to offer the world. My favorite thing about doing hair and makeup is helping women to feel beautiful. As I kept trying to figure out what exactly it is I felt was missing, one word kept coming back to me---impact. My favorite part about doing makeup was the impact I was able to have on women's confidence because of it. I want to be able to have that kind of impact but on a larger scale.

This led me to realize I wanted to pivot my brand to being more than about only hair and makeup. I want to be able to share my life, my journey through entrepreneurship, and the ways in which I have designed the life that I love. Because it truly is that, you have to design the life that you want for yourself. All it takes is doing the work and it can be yours. I have so many people tell me that I'm "lucky" to be doing what I'm doing, or "lucky" to be able to travel as much as I do. But the beauty of it is that you don't need luck if you make a plan for what you want out of your life. Once you have your plan, all you need to do is implement it and your dream life will be your actual life. So keep an eye out for some more posts about my life, my journey, and the things I've learned along the way! I can't wait to share more!

PS- I'd also love to hear in the comments if you have anything in particular that you'd like me to talk about, because I'd love to ensure that I'm posting content that people actually like reading! 

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